2/3/2024 0 Comments Google keyword manager![]() Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter Skills you’ll gain will include: Developing digital marketing and e-commerce strategies attracting and engaging customers through digital marketing channels like search and email measuring marketing analytics and sharing insights building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. The content is highly interactive and developed by Google employees with experience in the field. This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. ![]() ☫ased on program graduate survey, United States 2022 This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.ħ5% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²Ĭheck out all Google Career Certificates here. Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹ Businesses need digital marketing and e-commerce talent more than ever before 86% of business leaders report that digital commerce will be the most important route to growth. Will Marlow is a search engine marketing professional, and holds three certificationsfrom Google (Google Analytics and Google AdWords) and one certification from Microsoft as a Bing Ads Professional.Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. As a force of habit, I will still refer to the Google Keyword Tool in many situations to see if a blog post should be modified slightly to hit a more strategic keyword, but 90% of the time, doing so isn’t critical or even helpful.Īs Google’s SEO Oracle Matt Cutts says in this video, Google is starting to care much, much more about websites that are authorities on a given topic, and this means that keyword research in the old-fashioned sense is going to be less and less relevant for most businesses. Then, within those topics, I started writing useful content that explores specific aspects of each. Topic targeting is a lot easier than keyword research, because it basically consists of asking the question: what topic do you want to be known as an authority on? For me, that’s simple: search engines, AdWords, PPC, and and several others. The remaining 2,000 impressions that included the word “AdWords” were things like “AdWords Manager,” “AdWords Qualified Individual,” and “AdWords Professional.”īut instead of doing traditional keyword research, I did “topic targeting” to get these results. As you can see, the phrase “Google AdWords Certified Partner” triggered 600 impressions, for 24.3% of the total. It shows the breakdown of all the keywords that contained the word “AdWords” that generated an impression for my website over the last two weeks. I pulled the colorful piechart on the right from Google Analytics for this website. Topic Targeting Is the New Keyword Targeting You may find this surprising, but I’ve been able to successful pull in the targeted traffic that I want without spending ANY effort on targeting individual keyword phrases. I spend about an hour or two each week optimizing this website for SEO, but I don’t target any specific keywords. ![]() Keyword research is definitely not dead when it comes to paid search.) (Note: the blog post below is about keyword research as it relates to SEO, and not AdWords.
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